Speaking at a appointment in LA on Saturday, CBS CEO Leslie Moonves explained how Steve Jobs approached him with a angle for an Apple cable agreeable service. Moonves, however, wasn't convinced, and he absitively to about-face Jobs away.
While abounding rumors point to the abstraction of Apple ablution a cable TV account afore the end of this year, the adventure hasn't been an simple one. During a affair about a year ago, Moonves recalls:

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"I told Steve, 'You apperceive added than me about 99 percent of things but I apperceive added about the television business.' "
Moonves went on to about-face down Jobs' pitch, according to The Hollywood Reporter, arguing that the accord could agitate CBS's absolute acquirement streams. The Reporter goes on to explains how Jobs, in appropriate fashion, "strongly disagreed with [the] assessment."
At the aforementioned conference, however, Moonves aswell mentioned that he was blessed about the allowances that agreeable deals with Netflix and Amazon bought the company. Bad luck, Apple. [The Hollywood Reporter]
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